22 Nov Evolving Toward Empowerment: How We Are Deepening Relationships With Patients

By Tinaya Gray, Applied Clinical Trials

Patients are more than participants; they are partners in clinical research. As clinical research evolves, so does the way we regard this relationship. Today, global regulatory pressures combined with ethical imperatives are accelerating the need for patient-centered approaches that empower patients to actively shape their healthcare decisions, considering clinical research as a treatment option.

True patient empowerment means moving beyond simply collecting patient voice data or setting diversity and inclusion targets to establishing bi-directional partnerships where meaningful patient engagement informs every phase of development. Sponsors have more tools than ever at their disposal to achieve more patient-centric trials that support deeper patient engagement as the focus shifts from mere inclusion to empowerment. Here, we explore multilayered strategies such as partnering with patient advocacy organizations, leveraging technology, enhanced patient decision-making and adopting community-based site approaches. Read more…