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A dog and its owner

17 May Comparative cancer research at UW helping treat pets and humans

Posted at 11:19h in Clinical Trials, Clinical Research, UW–Madison, Wisconsin by

By Maria Lisignoli, NBC 15

A new approach to cancer treatment is taking over at UW, thanks to a Super Bowl Commercial in 2020.

Scout, the beloved dog of the WeatherTech CEO, was going through cancer treatment at the UW School of Veterinary Medicine for the tumor sitting close to his heart.

Scout’s cancer journey at UW was featured in a WeatherTech commercial in the Super Bowl in 2020. UW said after that commercial aired, donations came pouring in from all over the world. Enough to buy a second-generation radiation therapy machine. Read more …